Jocelyn Goh

Jocelyn Goh

Leadership Coach

Jocelyn has over 25 years of international experience working and living in various countries in Asia Pacific and Europe.

Having risen herself from a young leader to C-suite manager in IKEA and APPLE and co-founded three personal business ventures, she has led teams and organizations on a country, regional and global level.

Her diverse cultural experiences coupled with her wide business and organizational experiences, have given her an edge as a leadership and team coach for corporate leaders, professionals and entrepreneurs.

Today she serves clients globally and uses her creativity and adventurous nature to bring them through experiential journeys to define their purpose, business strategy or improve their business performance, as well as to become more effective leaders or when moving on to their next steps.

They find her coaching ‘thought-provoking, liberating and insightful’ and are inspired by her intuitive nature and positive energy.

She speaks English, Swedish, Mandarin and a few Chinese dialects


IKEA Retail UK & Ireland, London

2017 – Present                                  

  • Leadership and Team Coach (current)
  • Business Development and Transformation (2 years)
  • Deputy CEO (2 years)

IKEA Trading Area South East Asia, Ho Chi Minh City


  • Managing Director responsible for sourcing across South East Asia countries, securing design, quality, distribution and delivery service levels. (5 years)

APPLE Asia Pacific, Singapore

2008 to 2010  

  • Head of Planning, Asia Pacific Operations (3 years)

Director and Owner, Entrepreneurial ventures

2008 to 2012

  • Villa Vanilla and Les Villa Ottalia resort in Bali and Lombok
  • 15 Minutes Café/Bar in Singapore
  • Lillahus Scandinavian children’s fashion distributor in Asia



National University of Singapore, Bachelor of Business Administration 1994

INSEAD Global Leadership Executive Program 2016

Co-active Training Institute CTI 2019

Organization, Relationship and System Coaching ORSC 2021

Leadership Circle 2021



Jocelyn is an ICF-accredited Certified Professional Co-active Coach (CPCC), an ORSC-trained team coach and a certified practitioner of The Leadership Circle Profile for individual and collective leadership.

Jocelyn offers:

Personal and Leadership coaching 

  • to enhance personal leadership and increase self-confidence resulting in improved performance and business performance
  • to create happiness and balance between our personal and professional lives
  • to have courage to make clearer choices and decisions during times of dilemma, confusion and crisis.
  • to develop a sense of purpose and clarity, improving strategic long-term thinking, whilst securing short-term execution and results.

Team Coaching

  • to set effective framework for collaboration and build tenacity to overcome challenges to reach desired goals and outcomes
  • to realise the successes and overcome dysfunctions of the team to reach even greater heights and develop collectively and exponentially.


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