Story is a coach education programme that deepens your coaching practice so that you are equipped to hold one to one coaching conversations, and continue to develop a coaching approach leadership.
This programme builds on Prologue – An Introduction to Coach-Like Leadership and is a pathway to becoming a fully accredited ICF Coach.
We are hosting Story online in order for it to be more accessible to all. We are offering a timezone that is friendly for Europe, Middle East, Africa and Asia. We hope to offer More Story programmes in other timezones in 2026 and beyond.
The Logistics & Content
Story is a 46 hour programme comprising 26 hours of online live learning, and 20 hours of guided self-study.
Participants will practise the eight core competencies advocated by the ICF:
- An understanding of ethical practice
- Embodiment of a coaching mindset
- Establishing and maintaining agreements
- Cultivating trust and psychological safety
- Maintaining presence
- Listening actively
- Evoking awareness
- Facilitating growth and forwarding thinking
As well as these foundations, we strive to situate your learning within the context of the international school sector, its rich cultural context and developmental priorities.
Your self-study is made up of reflective exercises, coaching practice and a school-based project in which you integrate coaching into an aspect of your role.
Self-Study
Once you have registered, you will be enrolled on our learning platform with access to your guided self-study and the opportunity to be in touch with your peers.
Requirements
You are warmly invited to join this cohort if:
- You have completed Prologue – An Introduction to Coach-Like Leadership
- You are able to commit to all sessions and have the time needed to complete the programme
- You are working in education
Becoming an ICF Accredited Coach
When you join the programme, you have two options.
Option One:
Complete Story and be a competent one-to-one coach. If you want to apply in the future to become an ICF Accredited Coach, you can use your Story Certificate to support your application.
Option Two:
Complete the following requirements to achieve your Level 1 Accreditation with the ICF:
- Three hours of one to one mentoring with an MSB Coach
- Three hours of Group Mentoring with an MSB Coach and Facilitator
- Logging 100 hours of your own coaching, either privately or within your organisation
- Successful completion of a performance evaluation
- An exam administered by the ICF (multiple choice based on scenarios)
If you are not sure which path to take, please don’t hesitate to contact Naomi (hello@makingstuffbetter.com), our Head of Learning. for a conversation.
Your Investment
Completing Story: £1530
Completing Story and Achieving ICF Level 1 Accreditation: £1530 +3850 = £5,380
