This is a really exciting time at Making Stuff Better as we continue to grow and develop the important work that we do.

So we are delighted to be on the hunt for the next superstar to join our tribe of heart-led, committed and caring folk here at MSB Towers.

What’s the job? We are looking for a Marketing and Sales Executive

Who are we? We’re glad you asked.

We exist because we believe that schools shape the future.

We don’t like to brag too much, but Making Stuff Better Ltd is the leading Executive Leadership Coaching and Coach Training company dedicated solely to serving the international schools market.

Working with over 400 schools around the world, we are committed to delivering high-quality coaching services and training programs that drive positive change.

Where is it based? Anywhere in the world: (Remote with some in-person meetings, usually in the UK but sometimes in other corners of the globe)

Tell me more: We are seeking a motivated and dynamic Marketing and Sales Executive to join our small and special core team.

The ideal candidate will have a passion for getting stuff done and making stuff better. They’ll enjoy business development, have a great understanding of successful account marketing and a great ability to manage sales.

This role will involve implementing the marketing strategies created by our Marketing & Sales Director (Matt), to generate leads that are ready to be “converted” (we don’t really like that word) by our account managers (Gill and Kathryn).

Or perhaps put better – can you create a brilliant mixture of marketing (great real life events, social media campaigns, manage a stunning website and more) that build relationships in a human and authentic way which mean that people are keen and eager to work for us and then continue to help us manage that relationship so we can help them get the most value from us?

The successful candidate will play a key role in expanding our reach within the international schools market. The role will include some international travel.

We are an inclusive workplace: Making Stuff Better Ltd is an equal opportunity employer and we encourage candidates of all backgrounds and experiences to apply. We see diversity as a valuable asset in our international market and want a team of professionals that reflect our diverse client base. Our DEIBJ mission statement is as follows:

The quality of human connections across systems is essential for healthy organisations and doing our best work. Meeting individuals where they are: seeing, hearing and valuing their unique lived experience and identity is at the heart of this aspiration. If we are connected, we feel like we belong.

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Key Responsibilities:

• Execute the marketing strategy to promote Making Stuff Better Ltd’s coaching and training services to international schools.
• Conduct market research to identify new opportunities, trends, and the competitive landscape within the international education sector.
• Create and manage digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing tailored to the international schools market, including company website and social media channels.
• Generate leads through various sales channels, including networking, referrals, and digital marketing, and convert them into qualified opportunities.
• Monitor and analyse marketing and sales performance metrics to optimise strategies and achieve targets.
• Account Management Assistance: Collaborate with Account Managers to create and maintain client profiles, track client progress, and proactively identify opportunities for client engagement and growth.
• Event Coordination: Assist in the planning and execution of client events, workshops, and training sessions, including logistical coordination, attendee management, and post-event follow-up.
• Data Analysis: Compile and analyse client feedback, survey responses, and program evaluations to identify trends, insights, and areas for improvement.
• Team Collaboration: Work closely with other team members including coaches, trainers, and administrative staff to ensure alignment on client needs and objectives.
• Represent the company at industry events, trade shows, and conferences, both virtually and in person.

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Person Specification: below are the attributes and experience we are looking for in a successful candidate. But you may have skills gathered in a different role that you can bring to this one and we welcome applications from candidates who can transfer their skills from other areas or who have not followed a ‘conventional’ path into employment.

Qualifications & Experience:

• Experience in marketing and sales, preferably within the education sector or a related industry.
• A bachelor’s degree in any subject or at least 5 years equivalent workplace experience
• Experience in the international schools market or education sector.
• The ability to speak more than one language, with complete proficiency in written and spoken English.
• Familiarity with coaching and coach training services.

In your first year with MSB you will have:

• Used your strong understanding of digital marketing tools and platforms to increase the number of leads in the business.
• Used your excellent written and verbal communication skills to communicate with clients, team members and partners.
• Identified and developed sales leads using a range of strategies, that are ready for conversion by the account managers
• Worked independently under your own initiative and as part of a team.
• Used creative thinking and problem-solving skills (every day!)
• Maintained strong organisational and time management abilities to ensure we get the job done.
• Become fully proficient in Google Workspace and Microsoft Office Suite
• Become a super-user of monday.com’s CRM and using it to create brilliant marketing experiences
• Become brilliant at working with a design team to create beautiful and engaging collateral
• Set up and be using web analytics and reporting tools to ensure what we are doing is having impact.

What sort of person will this role suit?

• A people lover. This doesn’t mean you need to be an extrovert (although great if you are!) – just someone who can take the time to listen and create space for our clients and potential clients
• Highly motivated and results-driven, with a strong moral compass
• A bit of a self-starter – it’ll be a real combination of team and solo work
• Strong interpersonal and networking skills.
• Ability to adapt and thrive in a fast-paced, dynamic environment. Our business is changing all the time, so be excited by that change and flexibility
• Passion for personal and professional development, with a genuine desire to make a positive impact on clients’ lives and careers.
• Detail-oriented with a strong focus on quality and excellence. We aim high, but we have fun in the process.
• Flexible and able to change direction with agility

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What We Offer:

• A salary of £30-35k per annum and performance-based incentives, dependent on skills and experience
• Opportunity to work in a fast-growing and innovative company, that is human and purpose-driven
• Supportive and collaborative team environment. We take our work seriously but know how to have a laugh
• Professional development and growth opportunities. You will have a professional development budget to support you and the opportunity to access coaching yourself.
• A company committed to making a difference, including involvement in giving back strategies
• Flexible working arrangements.

Join our Team

If you are passionate about supporting clients in their journey towards personal and professional growth, and thrive in a collaborative and dynamic work environment, we want to hear from you! Apply now to become a vital member of the MSB team and help us continue making stuff better for individuals and organisations worldwide.

How to Apply:

Two options here.

If you’ve had a read and are ready to apply then please send your CV and a cover letter (no more than 2 sides of A4) detailing your relevant experience and why you are a great fit for this role to Gill Kelly, Managing Director via gill@makingstuffbetter.com.  Please include “Marketing and Sales Executive Application” in the subject line.

OR – if you want to book in for a no-obligation chat with Gill first, please free to do so by choosing a time in her calendar here.

Application Deadline: Thursday 15th August 2024
Face to Face Interviews: in London (where travel permits)/Online (where travel doesn’t permit) week commencing: 28th August 2024.