Who We Are

We are a committed team of ICF accredited coaches with experience across education phases, leadership and governance as well as cross-sector expertise.

Matt Hall

Director & Lead Coach

Gill Kelly

Director & Lead Coach

Julie Rees

Leadership Coach

Naomi Ward

Naomi Ward

Head of Learning

Stacey Munro

Stacey Munro

Head of Operations

Our Story

This was the stark realisation that we both experienced in 2017. We were both being coached. For the first time in years we were having very different conversations. Conversations about ourselves. About what we wanted from life. About what mattered. About what felt aligned (and what didn’t).

After hugely enjoyable careers in school leadership, we came to realise that it was time for something different.

Coaching gave us permission to dream. The courage to act. It was powerful stuff.

“Imagine if we brought this into schools,” we thought.

It would make stuff better. And so MSB was born. Born in coaching conversations.

We’ve been creating conversations that matter with hundreds of school leaders around the world ever since. And we don’t just talk the talk. Coaching has led to some remarkable changes in our personal lives.

Gill has relocated to her beloved West Yorkshire and Matt moved with his young family to the Scottish Highlands (during a pandemic). Today we continue to grow the business from these regenerative spaces.

We couldn’t have done this without coaching.

We are committed to creating courageous and compassionate conversations around the world. And we love what we do.

How We Work

  • We don’t see your role.

    We see a human being

  • We don’t reach for certainty.

    We explore the unknown.

  • We don’t work alone.

    We believe in the power of partnership.

  • We don’t make assumptions about what you want.

    We listen. ​

  • We don’t do one-off work.

    We stay and build relationships.​

  • We don’t do off the shelf.

    We create alongside you. ​

  • We don’t push.

    We catalyse.

  • We don’t take things too seriously.

    We remember to have fun.

  • We don’t hurry.

    We are present. ​

  • We don’t accept the status quo.

    We make stuff better.

Our Impact

Currently, we work with over 350 international schools leaders in over 120 schools. Because of us, 65 regenerative conversations happen every week across the world and as a result, we are reaching approximately 100,000 students.

Click below for more about the impact of coaching.

Our Values

  • Integrity (know)

    To be whole, listen to head, heart and intuition; to be honest and do as we say we will do; to bring our integrated being, thinking and doing to our work and our working relationships

  • Conversation (think)

    To be in partnership and seek connections through relational conversation, to turn ideas and assumptions over, to be approachable, accessible - always meeting people where they are

  • Adventure (feel)

    To explore and create leading edge solutions, to challenge ourselves and each other, comfort with discomfort, to be courageous to see things differently and pull the old up by the root only where needed, to seek adventure.

  • Our Commitment

    Is to bring these values to all the work that we do.